Launch strategy · GTM
A launch without a strategy is just an announcement with a date attached. We fix the story, lock the audience, and make sure week one isn't a guessing game.
You've built something. The date is set. Slack is full of opinions. And somehow, despite all the activity, nobody's agreed on who this is actually for — or what you're trying to say to them.
That's not a launch problem. That's a decision problem. And doing more won't fix it. Making a call will.
Not "SMBs in Europe." A specific buyer: their title, their pain, what they're using instead of you right now, and why they'll switch. One profile. Committed to.
The one problem you solve better than anyone. Not five. One. That's your launch angle — the thing you lead with that makes the right person stop scrolling.
A clear narrative your whole team can use: the headline, the why-now, the proof point. If sales can't say it in a cold call, it's not done yet.
What does week-one success actually look like? Signups, pipeline, conversations? We pick one metric and build backwards from it. No metric = no launch.
A written brief: audience, message, channels, success metric, and what to do in the first period. Your team runs it. No dependencies on us.
The brief is a starting point, not a full stop. We stay in the loop after you ship — tracking what's converting, what's not, and what the market is actually telling you. We iterate on the ICP, sharpen the message, and adjust the plan until the numbers reflect reality. Not assumptions.
Everything you need to launch with confidence. Nothing you'll file away and never look at again.
One buyer profile: who they are, what they fear, what they're using instead of you, and what makes them switch.
The headline, the why-now, and the core value proposition. Written for humans, not your internal wiki.
Where to show up, in what order, what to say in each channel. Focused, not scattered.
One number. Agreed on before you ship. No post-launch arguments about whether it worked.
Audience, message, channels, metric — all in one document. Your team runs it without us in the room.
We stay in the loop after you ship. Track what converts, adjust the ICP, sharpen the message. Until the numbers match the thesis — or we change it.
You tell us about the launch — what you're shipping, when, and what's not settled. We tell you honestly if we can help and what the work looks like.
FreeWe go deep on your audience assumptions, positioning, messaging, and plan. We find what's weak, what's missing, and what needs to be decided before you ship.
PaidEverything in one document: audience, story, channels, metric, 30-day plan. You take it, run it, and don't need us in the room to execute it.
DecisionsFree initial screening. We'll tell you what's broken in your launch plan and whether we're the right fit. Straight answer, no pitch.